The covid-19 pandemic has made us witness unprecedented times in life and business. For companies to stay afloat, it has become critical to migrate to the digitization and cater to customers online. Industries such as e-commerce have seen a boom like never before. As per the McKinsey report, more than 50% of customer interactions with companies are now digital. As we slowly move towards a contactless world, consumer companies are recognizing the need for Digital Marketing to propel growth and revenues.

Digital Marketing such as Social media marketing has proven to be effective as well as pocket-friendly, enabling smaller businesses to reach target customers. 62% of the top salespeople attribute their revenue generation to social media marketing, while 98% of companies intend to implement Digital Marketing through social media. Some of the top trends we can expect in the coming year are listed below.

1. Social media shopping:

The amount of time that an average person spends on social media has increased exponentially. At the same time, over 3 billion people over the world are expected to access social media sites in 2021. Thus, businesses and brands are expected to market and sell their products on social media, apart from regular e-commerce websites.

2. Entertaining content marketing:

For Digital Marketing to be effective, companies have realized that engaging the customer for a longer time on the website is required. This has given way to more personalized and interactive content like surveys, contests, blogs, etc.

3. Streamlined digital marketing efforts:

With the plethora of social media pages and online channels available for content marketing, companies are shying away from the arduous task of making their presence felt on every known platform available. Rather, digital marketing efforts are getting more focused on designing creative and valuable content and maintaining a sustained publishing flow on platforms where conversion is possible.

4. AI and Automation:

Many companies are avoiding manually enhancing their bids and keywords which is tedious and inefficient. Instead, they are, setting up automated bid strategies in Google Ads which can easily analyze big data and automatically adjust your bids to target the right pages. Alternatively, businesses are harnessing the power of artificial intelligence to gain insights into individual behavior based on customers’ existing clicks and buys. This enables the companies to personalize digital content in the form of emails, product recommendations, customized ads, etc., and obtain higher conversions.

5. Vlogs:

Videos take up more than 80% of internet traffic and customers are estimated to spend 100 minutes a day on average watching videos. This has compelled digital marketing managers to recognize the SEO advantages of Vlogs in attracting more viewers. As per Jonathan Barnard, Head of forecasting at Zenith,

“The consumption of online video is growing rapidly, and the average person will spend half as much time viewing online video as they spend viewing conventional television this year.

This fast-expanding supply of audiences is fueling rapid growth in demand from advertisers, making online video the fastest-growing digital channel by advertising expenditure.”

Therefore, it is not surprising that Digital Marketing managers will explore Vlogs and other video formats to target customers.

Digital Marketing has irreversibly altered the landscape for businesses as well as customers, and with the right strategy, your company can effectively capture its desired customer base. If you’re a brand looking for appealing and effective digital marketing content, you can reach out to us at The Social Herd.